Innovation for the Right Reasons
“Innovation shouldn’t be a corporate buzzword. It is a necessity for any business that seeks to remain relevant and profitable.”
Successful management of innovation is as important as business innovation itself. There are definite do’s and don’ts. This white paper discusses the approach, methodology and management of innovation in a corporate environment.
Using methodologies cited in this paper, Union Pacific has recorded millions of dollars in savings, brought about by managing innovation from their own employees.
Written by innovation planner Luke Christiansen, learn about the multiple agendas that new ideas must meet and ways to separate the good from the bad.